Skip to main content

Sharing Economy: Review of Current Research and Future Directions


The sharing economy, in which ordinary consumers also act as sellers, is attracting much interest from scholars and practitioners. The rapid growth of this sector of the economy and the emergence of several large brands like Uber and Airbnb raise several interesting questions that need to be researched. We therefore review and summarize the extant research on this sector and suggest several additional directions for future research.

This is a preview of subscription content, access via your institution.

Fig. 1
Fig. 2


  1. For more information on the sharing economy, see Botsman and Rogers [4], Gansky [5], Walsh [6], Friedman [7], Ertz et al. [8], Hamari et al. [9], and Telles [10].


  3. Some early related work (e.g., Zervas et al. 2014) only examines spatial variations in demand for LPs after the entry of SEPs.


  5. Accessed in February 2017 from


  1. Sundararajan, A. (2016). The sharing economy: the end of employment and the rise of crowd-based capitalism, MIT Press

  2. Heller, N., “Is the gig economy working? The New Yorker, May 15, 2017

  3. PwC. (2015). “The sharing economy.” PwC Consumer Intelligence Series. . Accessed April 12, 2017

  4. Botsman R, Rogers R (2010) What’s mine is yours: the rise of collaborative consumption. HarperCollins, New York

    Google Scholar 

  5. Gansky L (2010) The mesh: why the future of business is sharing. Penguin, New York

    Google Scholar 

  6. Walsh, B. (2011). Today’s smart choice: don’t own. Share. Time international, Atlantic ed., March 28

  7. Friedman, T. (2013). Welcome to the sharing economy. The New York Times, July 25

  8. Ertz, M., Lecompte, A., and Durif, F. (2016). Neutralization in collaborative consumption: an exploration of justifications relating to a controversial service. Managerial Marketing eJournal

  9. Hamari J, Sjoklint M, Ukkonen A (2016) The sharing economy: why people participate in collaborative consumption. J Assoc Information Sci Technol 67(9):2047–2059

    Article  Google Scholar 

  10. Telles R Jr. (2016). Digital matching firms: a new definition in the “sharing economy” space. United States Department of Commerce, August

  11. Rossa, Jennifer, A.R. Moffat (2015). How workers for companies such as Uber and Airbnb differ from the population at large. Bloomberg. Available at Accessed Apr 12, 2017

  12. Wu C, Wang Y, Zhu T (2016) Mobile hailing technology, worker productivity and digital inequality: a case of the taxi industry. Working paper, The University of British Columbia, Vancouver

  13. Narasimhan C, Papatla P, Ravula P (2016) Preference segmentation induced by tariff schedules and availability in ride-sharing markets. Working paper, University of Wisconsin-Milwaukee, Milwaukee

  14. Cohen, Peter, Robert Hahn, Jonathan Hall, Steven Levitt, and Robert Metcalfe. Using big data to estimate consumer surplus: The case of uber. No. w22627. National Bureau of Economic Research, 2016

  15. Wallsten, S. (2015). The competitive effects of the sharing economy: how is Uber changing taxis. Technology Policy Institute, 22

  16. Fraiberger, S. P., & Sundararajan, A. (2015). Peer-to-peer rental markets in the sharing economy

  17. Horton, J. J., & Zeckhauser, R. J. (2016), Owning, using and renting: some simple economics of the sharing economy (no. w22029), National Bureau of Economic Research

  18. Jiang B, Tian L (2016) Collaborative consumption: strategic and economic implications of product sharing. Manag Sci (forthcoming)

  19. Tian L, Jiang B (2017) Effects of consumer-to-consumer product sharing on distribution channel. Prod Oper Manag (forthcoming)

  20. Guda H, Subramanian U (2017) Strategic surge pricing and forecast communication on on-demand service platforms. Working Paper, UT Dallas

    Google Scholar 

  21. Fradkin, A. (2017). Search, matching, and the role of digital marketplace design in enabling trade: evidence from Airbnb

  22. Ranchordás S (2015) Does sharing mean caring: regulating innovation in the sharing economy. Minn JL Sci & Tech 16:413

    Google Scholar 

  23. Belk R (2009) Sharing. J Consum Res 36:715–734

    Article  Google Scholar 

  24. Belk RW (2013) Extended self in a digital world. J Consum Res 40:477–500

    Article  Google Scholar 

  25. Bardhi F, Eckhardt GM (2012) Access-based consumption: the case of car sharing. J Consum Res 39:881–898

    Article  Google Scholar 

  26. Mohlmann M (2015) Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. J Consum Behav 14(3):193–207

    Article  Google Scholar 

  27. Camerer C, Babcock L, Loewenstein G, Thaler R (1997) Labor supply of New York City cabdrivers: one day at a time. Q J Econ 112(2):407–441

  28. Farber HS (2008) Reference-dependent preferences and labor supply: the case of New York City taxi drivers. Am Econ Rev 98(3):1069–1082

    Article  Google Scholar 

  29. Gupta S, Vovsha P, Donnelly R (2008) Air passenger preferences for choice of airport and ground access mode in the New York City metropolitan region. Trans Res Record: J Trans Res Board 2042:3–11

    Article  Google Scholar 

  30. Zervas G, Proserpio D, Byers JW (2017) The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry. J Mark Res 54(5):687–705

  31. Li, Hui, K. Srinivasan (2017), “Time- and location-based seasonality and flexible-capacity firm strategy: Airbnb and hotels.” Working paper

  32. Chen, L., A. Mislove, C. Wilson. 2015. Peeking beneath the hood of Uber. Proceedings of the ACM Conference on Internet Measurement Conference 495–508

  33. Schoenmueller V, Fritz K, Bruhn M (2014) Sharing is caring—is this true or what else explains the tremendous growth of the sharing economy? Latin America. Adv Consum Res 3:73–74

    Google Scholar 

  34. Cheshire L, Walters P, Rosenblatt T (2010) The politics of housing consumption: renters as flawed consumers on a master planned estate. Urban Stud 47(12):2597–2614

    Article  Google Scholar 

  35. Nielsen (2014), Available at

Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Purushottam Papatla.

Rights and permissions

Reprints and Permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Narasimhan, C., Papatla, P., Jiang, B. et al. Sharing Economy: Review of Current Research and Future Directions. Cust. Need. and Solut. 5, 93–106 (2018).

Download citation

  • Published:

  • Issue Date:

  • DOI: