The New Legal Framework for Acquiring “Well-Known” Status in China: Signalling a More Coherent Phase of Enhanced Trade Mark Protection?

  • Kaiyu Xiao
  • Claus Barrett Christiansen
  • Matthew J. Elsmore


In China there is a new legal framework governing the determination of “well-known” trade mark status. In this article, we identify several substantive and procedural innovations as regards the new rules, as well as drawing attention to attendant Chinese peculiarities that are also worthy of attention. Our legal analysis comprises a mix of positive and constructive critiques of current Chinese trade mark law and practice, and reveals that to understand the rules regarding well-known status demands close examination of the institutional setup in China. The article’s aim is to detail the new provisions and to address whether the new legal framework signals, overall, a more coherent phase of Chinese trade mark law ahead for determining and concluding well-known trade mark status in China.


China Well-known trade mark New trade mark law and practice Determining and concluding well-known status 



The authors are grateful to Professor Peter K. Yu, Professor of Law, Co-Director of the Center for Law and Intellectual Property of Texas A&M University School of Law, for providing valuable comments on the original manuscript. We are also most grateful for the helpful feedback from the IIC review process on earlier drafts of this article.


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Copyright information

© Max Planck Institute for Innovation and Competition, Munich 2017

Authors and Affiliations

  • Kaiyu Xiao
    • 1
  • Claus Barrett Christiansen
    • 2
  • Matthew J. Elsmore
    • 3
  1. 1.Aarhus UniversityAarhusDenmark
  2. 2.Bech-Bruun Law FirmAarhusDenmark
  3. 3.Aarhus UniversityAarhusDenmark

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