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Notes
The campaign (referred to as the EX campaign) ran on TV and radio in 2008 and was targeted at adult smokers aged 25−49 years.
Reference
Villanti AC, et al. Analysis Of Media Campaign Promoting Smoking Cessation Suggests It Was Cost-Effective In Prompting Quit Attempts. Health Affairs 12: 2708-2716, 4 Dec 2012. Available from: URL: http://dx.doi.org/10.1377/hlthaff.2012.0277
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Smoking cessation media campaign cost effective. PharmacoEconomics & Outcomes News 669, 1 (2013). https://doi.org/10.1007/s40274-013-0039-9
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DOI: https://doi.org/10.1007/s40274-013-0039-9