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Nicholas Freemantle and Livio Garattini have no conflicts of interest directly relevant to this article.
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Garattini, L., Freemantle, N. Comment on: ‘Value-Based Pricing Alternatives for Personalised Drugs: Implications of Asymmetric Information and Competition’. Appl Health Econ Health Policy 18, 453–454 (2020). https://doi.org/10.1007/s40258-020-00552-1
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DOI: https://doi.org/10.1007/s40258-020-00552-1