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Transient Competitive Advantage Model (TCAM) to Analyze Companies in the Context of Transience

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Abstract

Today’s economy is characterized by rapid change. However, since many strategic ideas originated under more stable conditions, thinking has remained rooted in a more stable time. In this respect, a new perspective emerged based on transient competitive advantage, that is, practices that adapt to environments where advantages come and go. Given that there are no practical ways to analyze these ideas, enabling them to effectively contribute to organizations, the present study aims to propose a model to analyze companies from the standpoint of transient competitive advantages. To that end, the Transient Competitive Advantage Model was created and applied in a multiple case study carried out in Information Technology (IT) startups in order to show its operability. Results revealed that the model was able to consolidate essential elements in practical and easy-to-understand issues. In short, the model implements the idea of transience, opposes a strong paradigm of traditional strategies: the notion of sustainable competitive advantage. Thus, a new reference for strategies was presented, based on the premise that the way of doing things in uncertain environments must be changed.

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Funding

This study was partially funded by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – Brasil (CAPES) and Federal Rural University of the Semi-arid (Grant No. 23091.014013/2018-48).

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Authors and Affiliations

  1. Department of Applied Social Sciences, Federal University of Paraíba, Bananeiras, PB, Brazil

    Camila Cristina Rodrigues Salgado

  2. Postgraduate Program in Business Administration, Federal Rural University of the Semi-arid, Mossoró, RN, Brazil

    Renan Felinto de Farias Aires

  3. Postgraduate Program in Business Administration, Federal University of Rio Grande do Norte, Natal, RN, Brazil

    Afrânio Galdino de Araújo

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  1. Camila Cristina Rodrigues Salgado
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  2. Renan Felinto de Farias Aires
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  3. Afrânio Galdino de Araújo
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Correspondence to Camila Cristina Rodrigues Salgado.

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Salgado, C.C.R., Aires, R.F.F. & de Araújo, A.G. Transient Competitive Advantage Model (TCAM) to Analyze Companies in the Context of Transience. Glob J Flex Syst Manag 23, 185–199 (2022). https://doi.org/10.1007/s40171-021-00296-4

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