Impact of Perceived Healthiness of Food on Food Choices and Intake
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Healthy eating is an important determinant of health, but adherence to dietary guidelines remains a public health concern. Identifying factors that impact dietary habits is therefore important to facilitate healthy eating. One widely used strategy to help consumers make healthier food choices is nutrition information, such as labeling and claims. Despite the intention of these strategies to improve decision making, they can also be misunderstood or misinterpreted by consumers. The aim of this review is to explore food perceptions by examining how cognitive factors influence perceived healthiness of food, and the impact of perceived healthiness of food on food choices and intake. Overall findings of this review suggest that cognitive factors, such as type of food and branding, significantly contribute to judgmental bias and have an impact on perceived healthiness while not consistently or systematically influencing choice and intake.
KeywordsFood perception Cognition Food choices Food intake Obesity Restrained eating
The authors would like to thank Dr. Marie-Pierre Gagnon-Girouard as well as the section editor for their thoughtful revision of the manuscript and their relevant comments and suggestions.
Dr. Provencher reports grants from the Canadian Institute of Health Research and the Danone Institute of Canada.
Compliance with Ethical Standards
Conflict of Interest
The authors declare that they have no competing interests.
Human and Animal Rights and Informed Consent
This review article contains studies with human subjects performed by Véronique Provencher. As indicated in the papers cited, these studies were all approved by authorized ethics committees (i.e., Office of Research Ethics at the University of Toronto and Laval University Ethics Committee)
Papers of particular interest, published recently, have been highlighted as: • Of importance
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