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The Influence of Nutrition Labeling and Point-of-Purchase Information on Food Behaviours


Point-of-purchase information on packaged food has been a highly debated topic. Various types of nutrition labels and point-of-purchase information have been studied to determine their ability to attract consumers’ attention, be well understood and promote healthy food choices. Country-specific regulatory and monitoring frameworks have been implemented to ensure reliability and accuracy of such information. However, the impact of such information on consumers’ behaviour remains contentious. This review summarizes recent evidence on the real-world effectiveness of nutrition labels and point-of-purchase information.

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Food Standard Australia New Zealand




Multiple traffic-light


Daily intake guide


Guideline daily amount


Nutrition information panel


Papers of particular interest, published recently, have been highlighted as: • Of importance •• Of major importance

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Ekaterina Volkova and Cliona Ni Mhurchu are supported by a Health Research Council of New Zealand programme grant (13/724).

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Ekaterina Volkova and Cliona Ni Mhurchu declare that they have no conflict of interest.

Human and Animal Rights and Informed Consent

This article does not contain any studies with human or animal subjects performed by any of the authors.

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Correspondence to Ekaterina Volkova.

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This article is part of the Topical Collection on Etiology of Obesity

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Volkova, E., Ni Mhurchu, C. The Influence of Nutrition Labeling and Point-of-Purchase Information on Food Behaviours. Curr Obes Rep 4, 19–29 (2015).

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  • Point-of-purchase information
  • Nutrition labeling
  • Claims
  • Nutrition policy
  • Front-of-pack nutrition labels
  • Purchase behaviour
  • Consumer