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Food and Beverage Price Promotions: an Untapped Policy Target for Improving Population Diets and Health


Purpose of Review

The price of foods and beverages is a critical driver of food choice, particularly among families and households with limited food budgets. Policies targeting unhealthy food and beverage price promotions represent an untapped policy target for improving population diets and health. Here we review policy options for reducing the frequency and influence of price promotions on unhealthy foods and beverages (high in one or more of salt, sugar and saturated fat), and demonstrate their potential to complement other food policies and improve population diets.

Recent Findings

Price promotions on unhealthy foods and beverages are ubiquitous in many settings globally and appear to be more common than price promotions for healthy food. Shoppers appear to be more responsive to price promotions on unhealthy foods and beverages compared to price promotions for healthier items, with evidence that discounts lead to impulse purchases, stockpiling and overconsumption. A range of policy options exist to reduce the influence of price promotions on unhealthy foods and beverages, but none have been tested in the real world, meaning the industry and consumer responses to such policies are unclear.


Policies that reduce the prevalence and influence of unhealthy food and beverage price promotions should be considered as part of a comprehensive approach to improving population diets.

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KB and GS were supported by a Heart Foundation Future Leader Fellowship (102047, 102035) from the National Heart Foundation of Australia. AJC and GS were the recipients of Australian Research Council Discovery Early Career Researcher Awards (project numbers DE160100141 and DE160100307). GS is a researcher within a NHMRC Centre for Research Excellence entitled Reducing Salt Intake Using Food Policy Interventions (APP1117300). AJC and GS are researchers in a NHMRC Centre of Research Excellence in Food Retail Environments for Health (APP1152968).

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Correspondence to Kathryn Backholer.

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Kathryn Backholer, Gary Sacks and Adrian J. Cameron declare they have no conflict of interest.

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This article does not contain any studies with human or animal subjects performed by any of the authors.

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Backholer, K., Sacks, G. & Cameron, A.J. Food and Beverage Price Promotions: an Untapped Policy Target for Improving Population Diets and Health. Curr Nutr Rep 8, 250–255 (2019).

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