Skip to main content

Advertisement

Log in

Greenwashing tobacco—attempts to eco-label a killer product

  • Published:
Journal of Environmental Studies and Sciences Aims and scope Submit manuscript

Abstract

The European Union currently prohibits the use of eco-labelling on tobacco products. Although “Big Tobacco” has overtly embraced Corporate Social Responsibility (CSR), it would be naïve not to view this move as anything other than an attempt to hide a wolf in sheep’s clothing. The history of deceit and malpractice that typifies the global tobacco industry speaks for itself. Cigarettes are not simply another product. Tobacco-related illness kills one in two of its users. The global death toll from tobacco will soon be eight million annually. In light of these practitioners in the fields of life cycle assessment (LCA) and social life cycle assessment (S-LCA) should not cooperate with moves to “greenwash” this deadly product.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Brandt AM (2012) Inventing conflicts of interest: a history of tobacco industry tactics. Am J Public Health 102(1):63–71

    Article  Google Scholar 

  • Brécard D, Hlaimi B, Lucas S, Perraudeau Y, Salladarré F (2009) Determinants of demand for green products: an application to eco-label demand for fish in Europe. Ecol Econ 69:115–125

    Article  Google Scholar 

  • Campbell C (2001) Should Nottingham University give back its tobacco money? BMJ 322(7294):1119

    CAS  Google Scholar 

  • Chapman S (2004) Advocacy in action: extreme corporate makeover interruptus: denormalising tobacco industry corporate schmoozing. Tob Control 13:445–447. https://doi.org/10.1136/tc.2004.010025

    Article  CAS  Google Scholar 

  • Chapman S, Shatenstein S (2001) The ethics of the cash register: taking tobacco research dollars. Tob Control 10(1):1–2

    Article  CAS  Google Scholar 

  • Cohen JE (2001) Universities and tobacco money: some universities are accomplices in the tobacco epidemic. BMJ 323(7303):1–2

    Article  CAS  Google Scholar 

  • Cummings KM, Gustafson JW, Sales DJ, Khuri FR, Warren GW (2015) Business as usual is not acceptable. Cancer 121(17):2864–2865

    Article  Google Scholar 

  • Dalton R (2003) Academics fume as university refuses to reject tobacco dollars. Nature 422:361

    Article  CAS  Google Scholar 

  • Drope J, Schluger N, Cahn Z, Drope J, Hamill S, Islami F, Liber A, Nargis N, Stoklosa M. (2018). The tobacco atlas. Atlanta: American Cancer Society and Vital Strategies

  • European Union. (2014). Tobacco Products Directive. Directive 2014/40/EU of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC Text with EEA relevance

  • European Environment Agency. (1997). Life cycle assessment (LCA): a guide to approaches, experiences and information sources. Environmental Issues Series no.6. European Environment Agency

  • Farsalinos KE. (2017). Chapter one- introduction to E-cigarettes. In Analytical assessment of E-cigarettes 1–8

  • Framework Convention on Tobacco Control (FCTC)

  • Francey N, Chapman S (2000) “Operation Berkshire”: the international tobacco companies’ conspiracy. BMJ 321(7257):371–374

    Article  CAS  Google Scholar 

  • Friedman LC (2009) Tobacco industry use of corporate social responsibility tactics as a sword and a shield on secondhand smoke issues. J Law Med Ethics 37(4):819–827

    Article  Google Scholar 

  • GABI Software. (nd). Customer detail: British American Tobacco. http://www.gabi-software.com/customers/customers-detail/article/british-american-tobacco/

  • Glantz SA, Slade J, Bero LA, Hanauer P, Barnes DE (1996) The cigarette papers. University of California Press, London

    Google Scholar 

  • Henriksen L (2012) Comprehensive tobacco marketing restrictions: promotion, packaging, price and place. Tob Control 21(2):147–153. https://doi.org/10.1136/tobaccocontrol-2011-050416

    Article  Google Scholar 

  • Hirschhorn N (2004) Corporate social responsibility and the tobacco industry: hope or hype? Tob Control 13:447–453. https://doi.org/10.1136/tc.2003.006676

    Article  CAS  Google Scholar 

  • King J (2006) Accepting tobacco industry money for research: has anything changed now that harm reduction is on the agenda? Addiction 101(8):1067–1069

    Article  Google Scholar 

  • Kluger R. (1996). Ashes to ashes. America’s hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris. Vintage Books, New York

  • Lee S, Ling PM, Glantz SA. (2012). Cancer causes control, 23(Suppl 1), 117

  • Mayor S (2004) UK universities agree protocol for tobacco company funding. BMJ 329(7456):9

    Article  Google Scholar 

  • Michaels D (2008) Doubt is their product: how industry’s assault on science threatens your health. Oxford University Press, New York

    Google Scholar 

  • Novotny TE et al (2014) Tobacco product waste: an environmental approach to reduce tobacco consumption. Curr Environ Health Rep 6, 1:208–216

    Article  Google Scholar 

  • Novotny TE, Aguinaga Bialous S, Burt L, Curtis C, Luiza da Costa V, Usman Iqtidar S, Liu Y, Pujari S, Tursan d’Espaignet E (2015) The environmental and health impacts of tobacco agriculture, cigarette manufacture and consumption. Bull World Health Organ 93:877–880

    Article  Google Scholar 

  • O’Sullivan B, Chapman S (2000) Eyes on the prize: transnational tobacco companies in China 1976–1997. Tob Control 9:292–302

    Article  Google Scholar 

  • Öberga M, Woodward A, Jaakkolac MS, Perugad A, Prüss-Ustüne A (2010) Global estimate of the burden of disease from second-hand smoke. WHO, Geneva

    Google Scholar 

  • Orestes N, Conway EM (2010) Merchants of doubt: how a handful of scientists obscured the truth on issues from tobacco smoke to global warming. Bloomsbury Press, London

    Google Scholar 

  • Parguel B, Benoît-Moreau F, Larceneux F (2011) How sustainability ratings might deter ‘greenwashing’: a closer look at ethical corporate communication. J Bus Ethics 102:15–28

    Article  Google Scholar 

  • Proctor RN (2011) Golden holocaust: origins of the cigarette catastrophe and the case for abolition. University of California Press, Berkeley

    Google Scholar 

  • Rainier Stebbins K (2001) Going like gangbusters: transnational tobacco companies “making a killing” in South America. Med Anthropol Q 15(2):147–170

    Article  Google Scholar 

  • Randjelovic J, O’Rourke AR, Orsato RJ (2003) The emergence of green venture capital. Bus Strateg Environ 12(4):240–253

    Article  Google Scholar 

  • Smith R (2001) Should Nottingham University give back its tobacco money? BMJ 322(7294):1118–1119

    Article  CAS  Google Scholar 

  • Stebbins KR (2001) Going like gangbusters: transnational tobacco companies “making a killing” in South America. Med Anthropol Q 15:147–170. https://doi.org/10.1525/maq.2001.15.2.147

    Article  CAS  Google Scholar 

  • Steinberg ML, Williams JM, Ziedonis DM (2004) Financial implications of cigarette smoking among individuals with schizophrenia. Tob Control 13:206

    Article  CAS  Google Scholar 

  • Stone M, Siegel MB (2004) Tobacco industry sponsorship of community-based public health initiatives: why AIDS and domestic violence organizations accept or refuse funds. J Public Health Manag Pract 10(6):511–517

    Article  Google Scholar 

  • Teisl MF, Roe B, Hicks RL (2002) Can eco-labels tune a market? Evidence from dolphin-safe labelling. J Environ Econ Manag 43:339–359

    Article  Google Scholar 

  • United Nations Environment Programme. (2009). Guidelines for social life cycle assessment of products. UNEP

  • World Health Organization (2003) Tobacco industry and corporate responsibility...an inherent contradiction. World Health Organization Tobacco Free Initiative, Geneva

    Google Scholar 

  • World Health Organization (2005) Framework Convention on Tobacco Control. WHO, Geneva

  • World Health Organization (2008) Report on the Global Tobacco Epidemic, 2008: the MPOWER package. World Health Organization, Geneva

    Google Scholar 

  • World Health Organization. (2013). WHO report on the Global Tobacco Epidemic, 2013: enforcing bans on tobacco advertising, promotion and sponsorship. World Health Organization, Luxembourg

  • World Health Organization (2017) Tobacco and its impact: an overview. WHO, Geneva

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Frank Houghton.

Ethics declarations

No human subjects or animals were involved in this paper.

Conflict of interest

The authors declare that they have no conflict of interest.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Houghton, F., Houghton, S., O’Doherty, D. et al. Greenwashing tobacco—attempts to eco-label a killer product. J Environ Stud Sci 9, 82–85 (2019). https://doi.org/10.1007/s13412-018-0528-z

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s13412-018-0528-z

Keywords

Navigation