Arabian Journal for Science and Engineering

, Volume 37, Issue 6, pp 1585–1593 | Cite as

Examining Web Search Trends Across Arab Countries

  • Mohammed Al-Kabi
  • Abdullah Wahbeh
  • Anas Alsobeh
  • Ahmad Ale’roud
  • Izzat Alsmadi
Research Article – Computer Engineering and Computer Science

Abstract

The Web has become a major worldwide source of information and services. It has emerged as a worldwide phenomenon; almost every one in this world uses the Web in order to fulfill a specific need such as finding information, buying or selling etc. In this research, we have tried to investigate and understand the searching trends in the Arab countries over the period from 2004 to 2009. Top searched queries by Arab users of Google’s search engine and the average query length were also evaluated. Google Insights for Search is another service related to search query trends from Google that is utilized. The total number of queries collected from Google Insights for Search was 5,113 queries submitted to Google search engine during a 6-year period, covering 18 of the Arab countries. Findings showed that there was some consistency in the search trends across all studied Arab countries, with a concentration on search topics related to entertainment, recreation, computer, or the Internet. Some topics have an increased share of queries as we moved from 2004 up to 2009; others have decreased in their share during the same time period. Users consistently concentrate their searches for topics related to entertainment or recreation. Users also tend to submit more queries in their native language rather than using English. Finally, users tend to submit too short queries with two terms or less. Insights are provided on the possibility of utilizing such information in search engine optimization or for a marketing purpose.

Keywords

Web searching Search engine Search trends Query Arabic Web searches 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Mowshowitz A., Kawaguchi A.: Assessing bias in search engines. Inf. Process. Manag. Int. J. 38(1), 141–156 (2002)MATHCrossRefGoogle Scholar
  2. 2.
    Spink A., Bateman J., Jansen B.J.: Searching the web: a survey of excite users. J. Internet Res. Electron. Netw. Appl. Policy 9(2), 117–128 (1999)CrossRefGoogle Scholar
  3. 3.
    Jansen B.J., Spink A.: How are we searching the worldwide web?: a comparison of nine search engine transaction logs. Inf. Process. Manag. Int. J. 42(1), 248–263 (2006)CrossRefGoogle Scholar
  4. 4.
    Beitzel, M.; Jensen, E.; Chowdhury, A.; Grossman, D.; Frieder, O.: Hourly Analysis of a Very Large Topically Categorized Web Query Log. In: SIGIR ’04 Proceedings of the 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 321–328 (2004)Google Scholar
  5. 5.
    Jansen B.J., Spink A., Bateman J., Saracevic T.: Real life information retrieval: a study of user queries on the Web. ACM SIGIR Forum 32(1), 5–17 (1998)CrossRefGoogle Scholar
  6. 6.
    Beitzel S., Jensen E., Chowdhury A., Frieder O., Grossman D.: Temporal analysis of a very large topically categorized Web query log. J. Am. Soc. Inf. Sci. Technol. (JASIST) 58(2), 166–178 (2007)CrossRefGoogle Scholar
  7. 7.
    Spink A., Ozmutlu S., Ozmutlu H.C., Jansen B.J.: U.S. versus European Web searching trends. ACM SIGIR Forum 36(2), 32–38 (2002)CrossRefGoogle Scholar
  8. 8.
    Spink A., Jansen B.J., Wolfram D., Saracevic T.: From e-sex to e-commerce: Web search changes. IEEE Comput. 35(3), 107–109 (2002)CrossRefGoogle Scholar
  9. 9.
    Silverstein C., Henzinger M., Marais H., Moricz M.: Analysis of a very large Web search engine query log. ACM SIGIR Forum 33(1), 6–12 (1999)CrossRefGoogle Scholar
  10. 10.
    Jansen B.J., Spink A., Pederson J.: A temporal comparison of AltaVista web searching. J. Am. Soc. Inf. Sci. Technol. (JASIST) 56(6), 559–570 (2005)CrossRefGoogle Scholar
  11. 11.
    Spink, A.; Guner, O.: E-commerce Web queries: Excite and Ask Jeeves study. First Monday 6(7) (2001)Google Scholar
  12. 12.
    Spink A., Wolfram D., Jansen B.J., Saracevic T.: Searching the Web: the public and their queries. J. Am. Soc. Inf. Sci. Technol. (JASIST) 52(3), 226–234 (2001)CrossRefGoogle Scholar
  13. 13.
    Vaughan L., Thelwall M.: Search engine coverage bias: evidence and possible causes. Inf. Process. Manag. 40(4), 693–707 (2004)CrossRefGoogle Scholar
  14. 14.
    Spink, A.; Jansen, B.J.: A study of Web search trends. Webology 1(2) (2004)Google Scholar
  15. 15.
    Jansen B.J., Spink A., Saracevic T.: Real life, real users and real needs: a study and analysis of user queries on the web. Inf. Process. Manag. 36(2), 207–227 (2000)CrossRefGoogle Scholar
  16. 16.
    Wolfram D., Spink A., Jansen B.J., Saracevic T.: Vox Populi: the public searching the Web. J. Am. Soc. Inf. Sci. Technol. 52(12), 1073–1074 (2001)CrossRefGoogle Scholar
  17. 17.
    Michael C., Xiao F., Yang C.: Web Searching In Chinese: a study of a search engine in Hong Kong. J. Am. Soc. Inf. Sci. Technol. (JASIST) 58(7), 1044–1054 (2007)Google Scholar
  18. 18.
    Montgomery A., Faloutsos C.: Identifying Web browsing trends and patterns. Internets watch J. 34(7), 94–95 (2001)Google Scholar

Copyright information

© King Fahd University of Petroleum and Minerals 2012

Authors and Affiliations

  • Mohammed Al-Kabi
    • 1
  • Abdullah Wahbeh
    • 2
  • Anas Alsobeh
    • 1
  • Ahmad Ale’roud
    • 3
  • Izzat Alsmadi
    • 1
  1. 1.Computer Information Systems Department, IT and CS FacultyYarmouk UniversityIrbidJordan
  2. 2.College of Business and Information SystemsDakota Sate UniversityMadisonUSA
  3. 3.Department of Information SystemsUniversity of Maryland Baltimore County (UMBC)BaltimoreUSA

Personalised recommendations