Determinants of the Adoption of Information and Communication Technologies (ICTs): the Case of Tunisian Electrical and Electronics Sector

  • Mohamed Kossaï
  • Maria Luiza Lapa de Souza
  • Younes Ben ZaiedEmail author
  • Pascal Nguyen


From the second half of the 1990s, increased investment in information and communication technologies (ICTs) has led to an acceleration of productivity growth and performance in many developed and newly industrialized countries. However, less is known about the current situation of SMEs in developing countries. This article addresses this issue by questioning the drivers of advanced manufacturing ICT adoption in Tunisian SMEs operating in the Electrical and Electronics industry. By placing our analysis within the diffusion of innovation (DOI) and technology, organization, and environment (TOE) frameworks, five groups of factors (human capital, firm characteristics, strategic directions, international orientation, and environment) are proposed. Data collected from 50 manufacturing SMEs is tested using the ordered probit model. The results show that firms’ human capital, exports and imports intensities, and firm size are the most significant explanatory variables of adoption of advanced manufacturing ICTs in the Electrical and Electronics sector.


Information and communication technologies (ICTs) Advanced manufacturing technologies Technology adoption Tunisian SMEs Ordered probit model 



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© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  • Mohamed Kossaï
    • 1
  • Maria Luiza Lapa de Souza
    • 1
  • Younes Ben Zaied
    • 2
    Email author
  • Pascal Nguyen
    • 3
  1. 1.Département de Finance et de ComptabilitéEuropean Business School EBS ParisParisFrance
  2. 2.ISTECParisFrance
  3. 3.ESDES, Catholic University of LyonLyonFrance

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