Abstract
The purpose of this study was to examine perceptions of local residents prior to the public referendum for the 2024 Hamburg Olympic bid and to assess their level of support for the bid. The representative survey conducted amongst Hamburg residents reveals a high level of support but also a strong perception of negative legacies. A comparison between the perceived positive and negative legacies shows that the negative legacies outweigh the positive legacies. When examining factors that influence support, statistical analysis reveals the perception of positive legacies as the strongest predictor of support. The survey also indicates that residents attach great importance to the costs of the Games and feel no personal benefit from hosting them. The findings suggest that Games organizers and authorities should mostly rely on positive legacies while negative legacies ought to be mitigated.
Zusammenfassung
Die vorliegende Studie untersucht die Wahrnehmung der Bevölkerung im Hinblick auf die Bewerbung der Stadt Hamburg für die Olympischen und Paralympischen Spiele 2024 im Vorfeld des durchgeführten Referendums. Die repräsentative Umfrage unter Hamburger Bürgern zeigt einerseits ein hohes Maß an Unterstützung für die Bewerbung, andererseits jedoch eine starke Wahrnehmung von negativen „legacies”. Ein Vergleich der wahrgenommenen positiven und negativen „legacies“ zeigt, dass das Auftreten von negativen „legacies“ von der Bevölkerung stärker erwartet wird als das Auftreten positiver „legacies“. Mithilfe einer logistischen Regressionsanalyse wurden anschließend Faktoren gesucht, die sich auf das Maß an Unterstützung für die Bewerbung auswirken. Hierbei konnte die Wahrnehmung von positiven „legacies“ als Variable mit dem stärksten Einfluss identifiziert werden. Die Umfrage zeigt weiterhin, dass die Kosten der Olympischen Spiele von großer Bedeutung für die Befragten sind und diesen kein persönlicher Nutzen gegenübersteht. Die Ergebnisse zeigen, dass Organisatoren und Verantwortliche insbesondere die positiven „legacies“ aufzeigen sollten, während mögliche negative „legacies“ abgeschwächt werden sollten.
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A. Scheu and H. Preuss declare that they have no competing interests.
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Scheu, A., Preuss, H. Residents’ perceptions of mega sport event legacies and impacts. Ger J Exerc Sport Res 48, 376–386 (2018). https://doi.org/10.1007/s12662-018-0499-y
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DOI: https://doi.org/10.1007/s12662-018-0499-y