Crowd Work as a New Form of Digital Work
Crowd Work is a phenomenon of the digital economy as well as of the modern IT era. It provides a great potential for changing the way in which businesses create value. For instance, the gold producer Goldcorp1 made its geographical databases available to the public and offered a prize to anyone who could tell them where to find gold. The results of this open call enabled Goldcorp to increase its gold production from 53,000 to 504,000 oz a year, while it cut production costs from $360 to $59 per ounce. As a consequence, the value of Goldcorp increased from $100 million to $9 billion. This example illustrates Crowd Work as a form of gainful employment that creates digital goods and services by using human, informational, and physical resources or makes extant use of digital tools (Alter 2013). In general, work is a purposeful and conscious activity. By contrast, gainful employment denotes the part of work individuals expend to ensure the means of...
KeywordsCrowd work Crowdsourcing Digital work Division of labor
The authors express their gratitude to the Hans-Böckler-Stiftung (HBS), the International Labour Organization (ILO) and the Foundation for European Progressive Studies (FEPS) for assistance in writing this article. This catchword was composed as part of the project “Crowd Work – Arbeiten in der Wolke” financed by the Hans-Böckler Stiftung.
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