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Social Customer Relationship Management (Social CRM)

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Acknowledgements

The authors are grateful for the funding of the research project Social CRM Intelligence (SCRM-I) by the German Federal Ministry of Education and Research (Support Code 01IS10044).

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Authors and Affiliations

  1. Information Systems Institute, University of Leipzig, Grimmaische Str. 12, 04109, Leipzig, Germany

    Rainer Alt &  Olaf Reinhold

Authors
  1. Rainer Alt
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  2. Olaf Reinhold
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Correspondence to Rainer Alt.

Additional information

Accepted after two revisions by Prof. Dr. Sinz.

This article is also available in German in print and via http://www.wirtschaftsinformatik.de: Alt R, Reinhold O (2012) Social-Customer-Relationship-Management (Social-CRM). Anwendung und Technologie. WIRTSCHAFTSINFORMATIK. doi: 10.1007/s11576-012-0330-6.

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Alt, R., Reinhold, O. Social Customer Relationship Management (Social CRM). Bus Inf Syst Eng 4, 287–291 (2012). https://doi.org/10.1007/s12599-012-0225-5

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