Abstract
This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS. Data privacy risks and cost/bill size concerns are only weakly or not related to such intentions.
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Notes
To avoid misunderstandings it should be noted, that our empirical analysis and the work of Gerpott (2010) are based on the same survey. However, the two analyses use barely overlapping respondent subsets of the total sample. Furthermore, the articles differ with regard to their focal constructs, measurement models and strategies of statistical analysis (Sect. 3.2).
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Accepted after two revisions by Dr. Bub.
This article is also available in German in print and via http://www.wirtschaftsinformatik.de: Gerpott TJ, Berg S (2011) Determinanten der Nutzungsbereitschaft von standortbezogenen Mobilfunkdiensten. Eine empirische Analyse privater Mobilfunknutzer. WIRTSCHAFTSINFORMATIK. doi: 10.1007/s11576-011-0288-9.
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Gerpott, T.J., Berg, S. Determinants of the Willingness to Use Mobile Location-Based Services. Bus Inf Syst Eng 3, 279–287 (2011). https://doi.org/10.1007/s12599-011-0176-2
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DOI: https://doi.org/10.1007/s12599-011-0176-2