Abstract
Customer’s choice study described as the state of decisions and actions which influence the purchase behavior. The purchase process is influenced by inheritably hidden factors that create stimuli to purchase repeatedly or switching among the products. A statistical model is constructed to capture and quantify the relationships between the attitudes of the consumers. The statistical model used for the estimating the optimum possible sequence probabilities in repeat purchase and switching behavior.
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Kumaraswamy developed the model and drafted the paper. Bhatracharyulu provided the strategic guidance, oversaw the analysis and writing of the paper. Both authors contributed to the article in writing, reviewing, read and approved the submitted version of the manuscript.
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Kumaraswamy, K., Bhatracharyulu, N.C. Statistical brand switching model: an Hidden Markov approach. OPSEARCH 60, 942–950 (2023). https://doi.org/10.1007/s12597-022-00613-0
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DOI: https://doi.org/10.1007/s12597-022-00613-0