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Table 4 Descriptive statistics of the survey participants

From: Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

Variable Mean SD Description
Female 0.55 0.50 1 if female
Married 0.68 0.47 1 if married
Child 0.55 0.50 1 if child present
High education 0.44 0.50 1 if college or more
High income 0.15 0.36 1 if income >9 million yen
Low income 0.25 0.43 1 if income <3 million yen
Housewife 0.20 0.40 1 if housewife
Executive officer 0.06 0.24 1 if manager or more
Origin lover 0.61 0.49 1 if care about origin
Know MSC 0.15 0.36 1 if aware of MSC
Know MEL 0.15 0.36 1 if aware of MEL
Place recognition 0.28 0.45 1 if aware of all places displayed in survey
High cons (WH) 0.06 0.24 1 if eat whitebait every 2 weeks or more
High cons (Cod) 0.01 0.11 1 if eat cod ever 2 weeks or more
Low cons (WH) 0.64 0.48 1 if eat whitebait every 2 months or less
Low cons (Cod) 0.76 0.43 1 if eat cod every 2 months or less
Trust government 0.46 0.50 1 if trust test result by government
Trust nat institute 0.38 0.49 1 if trust test by the national research institute
Trust cons group 0.40 0.49 1 if trust test by consumer groups
Trust retailers 0.12 0.32 1 if trust test by retailers
Trust fish coops 0.20 0.40 1 if trust test by fishery cooperatives
Trust none 0.22 0.41 1 if trust none
Responsibility 0.26 0.44 1 if think him/herself responsible
Healthcare 0.13 0.33 1 if try to keep him/herself healthy
Fish expenditure 1381 1325 Expenditure on seafood per week in yen
  1. Note: N = 2378 (871 were not seafood consumers and were excluded, while 751 were randomly removed because of uneven sampling by Cross Marketing)