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Table 3 Attributes of choice experiment

From: Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

Attribute Level Alternative
Price 1 170 yen
  2 298 yen
Origin 1 Domestic
  2 Miyagi Prefecture
  3 Fukushima Prefecture
  4 Ibaraki Prefecture
Local label 1 No label
  2 Shiogama
  3 Ishinomaki
  4 Soma
  5 Iwaki
  6 Joban
  7 Hazaki
Ecolabel 1 No label
  2 MSC
  3 Marine Eco-label Japan (MEL)
Product type 1 Cod fillet
  2 Boiled whitebait