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Table 2 Example choice card

From: Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

Items Choice 1 Choice 2 Choice 3 Choice 4 Choice 5
Origin Miyagi Fukushima Ibaraki Domestic Not purchase
Local label Ishinomaki Hazaki Iwaki
Ecolabel MEL MSC MEL
Price (yen) 170 170 298 170
Product Cod fillets Boiled whitebait Boiled whitebait Cod fillets