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Data-driven value extraction and human well-being under EU law


In this article, we explore the intersection between data protection law and consumer protection law in their application to data-driven business models that monetise attention and personal data. We approach European Union law from a constitutional perspective, as in addition to economic harms some aspects of predatory business models also pose a risk for human dignity, human well-being, social welfare and democracy. From a three-tiered model of information asymmetry, it is argued that there is a need to rethink consumer protection in order to restore some sense of equity in commercial interactions online. In that vein Social welfare computing can play an important role in combating superficiality and strengthening social cohesion.

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The article is largely based on Jan Trzaskowski, Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing (Ex Tuto 2021). The author wishes to thank Eric K. Clemons and Maximilian Schreieck for valuable comments and suggestions.

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Correspondence to Jan Trzaskowski.

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This article is part of the Topical Collection on Social Welfare Computing: understanding the complex societal impacts of online platforms, minimizing harm, maximizing benefits, and continuing innovation

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Trzaskowski, J. Data-driven value extraction and human well-being under EU law. Electron Markets (2022).

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  • Data-driven business models
  • Social welfare computing
  • Human well-being
  • Privacy
  • Data protection law
  • Consumer protection law