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How to capture the B2B platform opportunity

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Abstract

Dynamics of the platform economy in manufacturing industries have not unfolded in the same way as in the consumer industries, where platforms have build powerful monopolies through controlling the contact to customers. In manufacturing, the same winner-takes-it-all effect is not present and key competitiveness will rely on the data-driven operation of the physical world. This requires the combination of smart product with smart services and customer experiences. The paper argues that European companies have an opportunity in the B2B platform arena.

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Authors and Affiliations

  1. Chairman of Accenture Germany, Frankfurt Am Main Area, Frankfurt, Germany

    Frank Riemensperger

  2. Managing Director Accenture Research, Berlin, Germany

    Svenja Falk

Authors
  1. Frank Riemensperger
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  2. Svenja Falk
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Correspondence to Frank Riemensperger.

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Responsible Editor: Rainer Alt

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Riemensperger, F., Falk, S. How to capture the B2B platform opportunity. Electron Markets 30, 61–63 (2020). https://doi.org/10.1007/s12525-019-00390-7

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  • DOI: https://doi.org/10.1007/s12525-019-00390-7

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