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The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware


Despite the wide diffusion of gamification in business, limited research exists investigating the application and impacts of gamification. As the gamification effects are heavily dependent on the context of its implementation, this study used the design of the TripAdvisor’s funware for investigating the use and the impacts of gamification in a specific tourism context. After reviewing the literature for understanding how to design funwares that can lead to desired experiential and behavioural user outcomes, the paper discusses the way in which the TripAdvisor designed its funware for motivating the travellers to engage with its website and for enhancing the travellers’ online experiential values and trip planning processes. Data from TripAdvisor users were also collected for investigating the impacts of the TripAdvisor’s funware design on the following users’ outcomes: experiential values gained by using TripAdvisor; impacts of TripAdvisor on travellers’ trip planning processes; impacts of Tripadvisor on trip experiences. Finally, the paper discusses the implications of the findings to researchers, designers and tourism organisations.

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Correspondence to Marianna Sigala.

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Sigala, M. The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware. Electron Markets 25, 189–209 (2015).

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  • Gamification
  • Game mechanics
  • Funware design
  • Impacts
  • Travel planning
  • Experiences
  • TripAdvisor
  • JEL classification
  • M150
  • M300