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E-commerce intelligence development and research in the Greater China Region

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    According to Luo and Zhang (2010), the Greater China Region (GCR) refers to the geographical area of Chinese culture with regard to the economic development, not to political entities. This includes the economies of Mainland China, Hong Kong, Macau, and Taiwan, and extends to countries such as Malaysia and Singapore whose national economies are also impacted by and related to Chinese owned and/or managed businesses as well as large numbers of Chinese consumers.


  1. Luo, X., & Zhang, W. (2010). “Guest Editorial Preface: Information and Communication Technology Issues in the Greater China Region”, special issue on ICT Issues in Greater China Region. Journal of Global Information Technology Management, 13(2), 1–3.

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Correspondence to Xin Robert Luo.

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Luo, X.R., Xu, H. & Yao, L.J. E-commerce intelligence development and research in the Greater China Region. Electron Markets 22, 71–72 (2012).

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