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Analysing Push and Pull Motives for Volcano Tourism at Mount Pinatubo, Philippines

Abstract

This paper investigates the motivations of visitors undertaking a volcano tour at Mount Pinatubo in the Philippines. The study identifies push and pull motives for visiting a non-erupting active volcano; tests the influence of age, gender and prior experience of volcanic tourism on visitors; and examines differences in motivations for domestic versus international visitors. A total of 174 survey responses were collected and analysed. The results reveal four push motives, namely escape and relaxation, novelty-seeking, volcano knowledge-seeking and socialisation, and two pull motives, namely disaster and cultural heritage-induced and volcanic and geological attribute-driven. Novelty-seeking was found as the strongest motive for visiting volcanic sites. Domestic visitors display higher escape and relaxation and socialisation motives compared to international visitors. The findings provide implications for developing and marketing volcano-based geotourism and for diversifying the Philippines’ tourism products. This study makes a valuable contribution to the under-researched understanding of geotourism at volcanic sites.

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Fig. 1

Notes

  1. Number is based on data collected from 2007 to 2013.

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Acknowledgements

The authors would like to thank the Capas Municipal Tourism Office for granting permission to conduct the fieldwork at Barangay Sta Juliana and the New Zealand Aid Programme for the research funding.

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Correspondence to Richard S. Aquino.

Appendix 1

Appendix 1

Table 7 Attraction attributes used to develop the initial pull motive items

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Aquino, R.S., Schänzel, H.A. & Hyde, K.F. Analysing Push and Pull Motives for Volcano Tourism at Mount Pinatubo, Philippines. Geoheritage 11, 177–191 (2019). https://doi.org/10.1007/s12371-017-0254-z

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Keywords

  • Geotourism
  • Mount Pinatubo
  • Philippines
  • Push-pull motivation theory
  • Volcano tourism