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Reaching the citizens: door-to-door campaigning

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European View


When we look at recent election campaigns in Europe or at the presidential elections in the United States, for example, we see that successful campaign concepts are always about voter mobilisation. Although the focus of the political debate in this regard is on the allocation of resources, the use of social media and television budgets, it is actually another question that is essential: how do we reach and target the right people? The answer to this question is as simple as it is old: face-to-face communication and personal conversation. In this respect, political parties based on a strong party structure are at an advantage: they generally possess vast databases full of contacts and further information details. The only challenge is to make good use of these resources.

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  1. This proverb can be loosely translated as ‘Talking brings people together’.


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Correspondence to Markus Keschmann.

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Keschmann, M. Reaching the citizens: door-to-door campaigning. European View 12, 95–101 (2013).

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