A Misleading Name Reduces Marketability of a Healthful and Stimulating Natural Product: A Comparative Taste Test of Infusions of a Native Florida Holly (Ilex vomitoria) and Yerba Mate (I. paraguariensis)

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Acknowledgments

We thank Lorenzo Puentes and the University of Florida Food Science and Human Nutrition Taste Panel staff for their help with the taste panel preparation. We also thank Michelle Whaley for her useful comments on earlier drafts of this manuscript.

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Correspondence to Francis E. Putz.

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Received 4 June 2014; accepted 3 August 2014.

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Wainwright, A.E., Putz, F.E. A Misleading Name Reduces Marketability of a Healthful and Stimulating Natural Product: A Comparative Taste Test of Infusions of a Native Florida Holly (Ilex vomitoria) and Yerba Mate (I. paraguariensis). Econ Bot 68, 350–354 (2014). https://doi.org/10.1007/s12231-014-9280-9

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Keywords

  • Caffeine
  • Taste Preference
  • Caffeine Concentration
  • Botanical Nomenclature
  • Caffeinated Beverage