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Corporate versus non-profit volunteering—do the volunteers’ motivations significantly differ?

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International Review on Public and Nonprofit Marketing Aims and scope Submit manuscript

Abstract

Despite volunteering be usually associated to non-profit organisations, more and more companies have been implemented in their Corporate Social Responsibility (CSR) some volunteering activities involving their internal publics. This research aims to analyse if there are significant differences between two groups of volunteers (corporate and non-profit) regarding the motivations to volunteer and to analyse if the socio-demographic variables are the ones that most discriminate the two types of volunteers. The results indicate that the motivational factor recorded as the most relevant for both type of volunteers was Values and the less scored was Career. The results also evidence higher scores for all motivations for Non-profit volunteers when compared with the Corporate ones, pointing out to the existence of significant differences between the two types of volunteers for all motivations, except in the case of Understanding. Income and Values were the variables that most contributed for that distinction.

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Acknowledgments

NECE–R&D Centre funded by the Multiannual Funding Programme of R&D Centres of FCT (Portuguese Foundation for Science and Technology).

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  1. University of Beira Interior, Covilhã, Portugal

    Arminda do Paço, Denise Agostinho & Ana Nave

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  1. Arminda do Paço
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  2. Denise Agostinho
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  3. Ana Nave
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Correspondence to Arminda do Paço.

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do Paço, A., Agostinho, D. & Nave, A. Corporate versus non-profit volunteering—do the volunteers’ motivations significantly differ?. Int Rev Public Nonprofit Mark 10, 221–233 (2013). https://doi.org/10.1007/s12208-013-0101-0

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