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The new rules of green marketing. Strategies, tolls and inspiration for sustainable branding

Jacquelyn A. Ottman, Greenleaf Publishing Limited, Sheffield, UK. Published in 2011

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  1. Department of Business and Economics, Research Unit NECE, University of Beira Interior, Estrada do Sineiro, 6200-209, Covilhã, Portugal

    Arminda M. Finisterra do Paço

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  1. Arminda M. Finisterra do Paço
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Correspondence to Arminda M. Finisterra do Paço.

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do Paço, A.M.F. The new rules of green marketing. Strategies, tolls and inspiration for sustainable branding. Int Rev Public Nonprofit Mark 9, 95–96 (2012). https://doi.org/10.1007/s12208-011-0078-5

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  • DOI: https://doi.org/10.1007/s12208-011-0078-5

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