The Role of Stigma in Weight Loss Maintenance Among U.S. Adults



Challenges of maintaining long-term weight loss are well-established and present significant obstacles in obesity prevention and treatment. A neglected but potentially important barrier to weight-loss maintenance is weight stigmatization.


We examined the role of weight stigma—experienced and internalized—as a contributor to weight-loss maintenance and weight regain in adults.


A diverse, national sample of 2702 American adults completed an online battery of questionnaires assessing demographics, weight-loss history, subjective weight category, experienced and internalized weight stigma, weight-monitoring behaviors, physical activity, perceived stress, and physical health. Analyses focused exclusively on participants who indicated that their body weight a year ago was at least 10% less than their highest weight ever (excluding pregnancy), the weight loss was intentional, and that attempts to lose or maintain weight occurred during the past year (n = 549). Participants were further classified as weight regainers (n = 235) or weight-loss maintainers (n = 314) based on subsequent weight loss/gain. Data were collected in 2015 and analyzed in 2016.


Hierarchical logistic regression models showed that internalized weight stigma and subjective weight category made significant individual contributions to prediction of weight-loss maintenance, even after accounting for demographics, perceived stress, experienced stigma, physical health, and weight-loss behaviors. For every one-unit increase in internalized weight stigma, the odds of maintaining weight loss decreased by 28% (95% CI: 14–40%, p < .001).


Findings provide initial evidence that overlooked psychosocial factors, like weight stigma, may hinder weight-loss maintenance. Implications for addressing stigma in obesity-focused clinical interventions are highlighted.

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This research was funded by an internal grant awarded from the University of Connecticut’s 2015 Research Excellence Program.

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Corresponding author

Correspondence to Rebecca M. Puhl PhD.

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Authors’ Statement of Conflict of Interest and Adherence to Ethical Standards

Authors Rebecca M. Puhl, Diane M. Quinn, Bradley M. Weisz and Young J. Suh declare that they have no conflict of interest.

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Puhl, R.M., Quinn, D.M., Weisz, B.M. et al. The Role of Stigma in Weight Loss Maintenance Among U.S. Adults. ann. behav. med. 51, 754–763 (2017).

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  • Stigma
  • Bias
  • Obesity
  • Weight loss maintenance
  • Internalization