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Leveraging Health Communication Research to Inform Regulation of Direct-to-Consumer Ads for Prescription Medications: a Comment on O’Donoghue et al.

Annals of Behavioral Medicine volume 48, pages 291–292 (2014)Cite this article

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Author’s Statement of Conflict of Interest

Lila J. Finney Rutten declares that she has no conflict of interest.

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Authors and Affiliations

  1. Mayo Clinic Robert D. and Patricia E. Kern Center for the Science of Health Care Delivery, Mayo Clinic, 200 First Street SW, Rochester, MN, 55905, USA

    Lila J. Finney Rutten Ph.D., M.P.H.

  2. Department of Health Sciences Research, Mayo Clinic, Rochester, MN, USA

    Lila J. Finney Rutten Ph.D., M.P.H.

Authors
  1. Lila J. Finney Rutten Ph.D., M.P.H.
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Correspondence to Lila J. Finney Rutten Ph.D., M.P.H..

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Rutten, L.J.F. Leveraging Health Communication Research to Inform Regulation of Direct-to-Consumer Ads for Prescription Medications: a Comment on O’Donoghue et al.. ann. behav. med. 48, 291–292 (2014). https://doi.org/10.1007/s12160-014-9611-1

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  • DOI: https://doi.org/10.1007/s12160-014-9611-1

Keywords

  • Placebo
  • Prescription Medication
  • Patient Engagement
  • Communication Factor
  • Accurate Perception