Gender Issues

, Volume 33, Issue 1, pp 1–21 | Cite as

Hiring Decisions: The Effect of Evaluator Gender and Gender Stereotype Characteristics on the Evaluation of Job Applicants

Original Article

Abstract

This study examined how the gender and gender stereotype characteristics of an evaluator influenced a hypothetical hiring decision, and the effects of automatically activating gender stereotypes prior to a hiring decision. One hundred and twenty-nine undergraduates (80 female) completed a priming manipulation that activated gender stereotype-congruent or stereotype-incongruent associations, followed by an evaluation of a male or female job applicant. Results indicated that the gender and masculinity of an evaluator were related to the evaluations. After stereotype-congruent priming, men rated male applicants higher than female applicants and men’s masculinity was associated with less favorable ratings. After stereotype-incongruent priming, male participants extended a more positive evaluation toward female applicants than when stereotype-congruent gender ideas were primed. Female participants were less affected by the priming and showed more egalitarian evaluations. Findings underscore the importance of having gender-balanced search committees and interventions that address implicit gender biases in hiring decisions.

Keywords

Gender stereotypes Gender roles Hiring decisions Priming 

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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.Psychology DepartmentThe CitadelCharlestonUSA
  2. 2.Institute for Social Science ResearchUniversity of AlabamaTuscaloosaUSA

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