Abstract
More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.
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Endnotes
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For an insightful analysis of using personas in goal-directed software design, see The Inmates are Running the Asylum, by Alan Cooper, Indianapolis: SAMS, 1999.
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Tavassoli, N. So you Think You Know your Customers?. ICR 10, 56–69 (2011). https://doi.org/10.1007/s12146-011-0067-y
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DOI: https://doi.org/10.1007/s12146-011-0067-y