International Commerce Review

, Volume 10, Issue 1, pp 46–55 | Cite as

Collaborating in an Imperfect World

Original Article

According to some, category captainship is a way for retailers to abuse their power over suppliers, for a retailer and supplier to conspire against consumers, or for large suppliers to muscle aside smaller competitors. So what are the real pros and cons for retailers and their suppliers?


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Additional reading

  1. Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang, Competitive Consequences of Using a Category Captain, Management Science 56 (10), 1739–1765, 2010. CrossRefGoogle Scholar

Copyright information

© ICR 2011

Authors and Affiliations

  1. 1.RichardsonUSA
  2. 2.PhiladelphiaUSA

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