At first glance, recycling waste packaging seems ‘green’. However, it’s a costly business, requiring a large amount of CO2-intensive transportation and processing. Instead, why not simply eliminate the packaging? An Italian experiment shows this approach can have many benefits.
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An erratum to this article can be found at http://dx.doi.org/10.1007/s12146-011-0062-3
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Minami, C., Pellegrini, D. & Itoh, M. When the Best Packaging Is No Packaging . ICR 9, 58–65 (2010). https://doi.org/10.1007/s12146-010-0059-3
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DOI: https://doi.org/10.1007/s12146-010-0059-3