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Fighting fake news on social media: a comparative evaluation of digital literacy interventions

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Abstract

Effective digital literacy interventions can positively influence social media users’ ability to identify fake news content. This research aimed to (a) introduce a new experiential training digital literacy intervention strategy, (b) evaluate the effect of different digital literacy interventions (i.e., priming critical thinking and an experiential training exercise) on the perceived accuracy of fake news and individuals’ subsequent online behavioral intentions, and (c) explore the underlying mechanisms that link various digital literacy interventions with the perceived accuracy of fake news and online behavioral intentions. The authors conducted a study, leveraging online experimental data from 609 participants. Participants were randomly assigned to different digital literacy interventions. Next, participants were shown a Tweeter tweet containing fake news story about the housing crisis and asked to evaluate the tweet in terms of its accuracy and self-report their intentions to engage in online activities related to it. They also reported their perceptions of skepticism and content diagnosticity. Both interventions were more effective than a control condition in improving participants’ ability to identify fake news messages. The findings suggest that the digital literacy interventions are associated with intentions to engage in online activities through a serial mediation model with three mediators, namely, skepticism, perceived accuracy and content diagnosticity. The results point to a need for broader application of experiential interventions on social media platforms to promote news consumers’ ability to identify fake news content.

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Data availability

All data and research materials are available at [https://osf.io/ukbe4; identifier: https://doi.org/10.17605/OSF.IO/UKBE4].

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Correspondence to Anat Toder Alon.

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Appendices

Appendix 1 The fake news tweet used in the study

Fake news tweet: If there is no bread, let them eat cake…

At the contractors’ conference that took place yesterday in a hall in Holon, Benjamin Netanyahu was asked about the rise in housing prices and said: “There is no choice. People must understand that there is no possibility of buying an apartment in the next decade. It’s time to say this clearly. People must give up on the dream of buying an apartment and realize that living in a rental is the only solution.”

figure a

Appendix 2 The priming critical thinking intervention treatments: Facebook “Tips to Spot False News”

  1. 1.

    Be skeptical of headlines. False news stories often have catchy headlines in all caps with exclamation points. If shocking claims in the headline sound unbelievable, they probably are.

  2. 2.

    Look closely at the URL. A phony or look-alike URL may be a warning sign of false news. Many false news sites mimic authentic news sources by making small changes to the URL. You can go to the site to compare the URL to established sources.

  3. 3.

    Investigate the source. Ensure that the story is written by a source that you trust with a reputation for accuracy. If the story comes from an unfamiliar organization, check their “About” section to learn more.

  4. 4.

    Watch for unusual formatting. Many false news sites have misspellings or awkward layouts. Read carefully if you see these signs.

  5. 5.

    Consider the photos. False news stories often contain manipulated images or videos. Sometimes the photo may be authentic, but taken out of context. You can search for the photo or image to verify where it came from.

  6. 6.

    Inspect the dates. False news stories may contain timelines that make no sense, or event dates that have been altered.

  7. 7.

    Check the evidence. Check the author’s sources to confirm that they are accurate. Lack of evidence or reliance on unnamed experts may indicate a false news story.

  8. 8.

    Look at other reports. If no other news source is reporting the same story, it may indicate that the story is false. If the story is reported by multiple sources you trust, it’s more likely to be true.

  9. 9.

    Is the story a joke? Sometimes false news stories can be hard to distinguish from humor or satire. Check whether the source is known for parody, and whether the story’s details and tone suggest it may be just for fun.

  10. 10.

    Some stories are intentionally false. Think critically about the stories you read, and only share news that you know to be credible.

[These tips are taken verbatim from the original tips published by Facebook (see https://www.facebook.com/help/188118808357379).]

Appendix 3 The experiential training intervention: the fake or real exercise adopted from the Israeli Institute for National Security Studies (INSS)

Instructions: In the link in front of you, there is an exercise for testing the identification of fake photos. After you click on the link, ten images will be displayed in front of you. Some are real, and some are fake (created by a machine). Please select real (green) or fake (red) as quickly as possible.

figure b

Appendix 4

Table 6 Measurements

Appendix 5

Table 7 Background characteristics

Appendix 6 The fake news and real news tweets used in the pilot study

Real news tweet: A substantial and simple solution to the housing crisis…

At the contractors’ conference that took place yesterday in a hall in Holon, Benjamin Netanyahu was asked about the rise in housing prices and said: “There are 300,000 housing units designated for accommodating 1.2 million residents. However, delays have arisen due to negotiations involving government authorities and the budget department. I pledge to lead a housing cabinet dedicated to swiftly releasing these units, offering a timely solution to the housing challenge.”

Fake news tweet: If there is no bread, let them eat cake…

At the contractors’ conference that took place yesterday in a hall in Holon, Benjamin Netanyahu was asked about the rise in housing prices and said: “There is no choice. People must understand that there is no possibility of buying an apartment in the next decade. It’s time to say this clearly. People must give up on the dream of buying an apartment and realize that living in a rental is the only solution.”

Appendix 7

Table 8 Means and standard deviations of study variables by dichotomous background variables

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Alon, A.T., Rahimi, I.D. & Tahar, H. Fighting fake news on social media: a comparative evaluation of digital literacy interventions. Curr Psychol 43, 17343–17361 (2024). https://doi.org/10.1007/s12144-024-05668-4

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  • DOI: https://doi.org/10.1007/s12144-024-05668-4

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