Abstract
Digital collections, loved and valued by the public, have become a new trend in cultural tourism consumption. Their ultimate aim is to boost cultural tourism consumption and empower offline tourism. This study constructs a theoretical model of "digital collectibles involvement (DCI)-perceived value (PV)-tourist intention to visit on site (TIVS)" based on the theory of involvement and Stimulus-Organism-Response (SOR). It empirically investigates the influence of DCI on TIVS. The study found that digital collection involvement has a significant positive influence on tourists’ intentions to visit on-site, and the positive impact of digital collectibles’ persistent involvement on TIVS is higher than digital collectibles’ contextual involvement. Perceived value plays a fully mediating role in the relationship between DCI and TIVS. Visual perception is a positive moderator in the relationship between DCI and TIVS. The moderating effect of cultural attributes was not significant. The research conclusion provides a theoretical reference for the development of offline tourism by using digital collectibles.
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Funding
Chongqing Social Science Planning Project (Grant No.2021YC046). Sichuan Provincial Key Research Base of Philosophy and Social Sciences—Research Center for Sichuan Tourism Development Project (Grant No.LY22-05). Science and Technology Research Program of Chongqing Municipal Education Commission(grant number: KJQN202101625). Technology Foresight and System Innovation Project of Chongqing(grant number:CSTB2022TFII-OIX0081).
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Chen, XJ., Zhou, M. & Zhang, CM. Investigating the impact of digital collectibles involvement on tourists' on-sites visit intentions. Curr Psychol 43, 11651–11662 (2024). https://doi.org/10.1007/s12144-023-05287-5
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DOI: https://doi.org/10.1007/s12144-023-05287-5