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The development of a smartphone animation fluency evaluation scale based on qualitative and quantitative research

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Abstract

The fluency of animation is deemed to significantly influence user experience. However, there is no effective tool to evaluate users’ experience of smartphone animation fluency. The current research aims to develop and verify a smartphone animation fluency evaluation scale through 3 studies. Study 1 collected users’ evaluations of and suggestions about smartphone animation and extracted 4 evaluation dimensions of smartphone animation fluency: rationality, consistency, quality, and promptness. Study 2 and Study 3 developed fluency evaluation scales for clicking and switching animation, respectively, and examined the construct validity of the scales by exploratory factor analysis and confirmatory factor analysis. Through the analysis of 1424 data points, the results showed that the smartphone animation fluency evaluation scale has great reliability and validity, and the dimension of animation fluency can significantly predict users’ overall attitudes towards smartphone animation. Finally, based on the results of the above three studies, we propose a smartphone animation fluency evaluation model (named the FAIE model) containing four dimensions: function value, aesthetic value, interactive value, and emotional value. The development of a smartphone animation fluency evaluation scale can be used for enterprises to design and evaluate animation fluency to improve users’ satisfaction with products.

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Data availability

The datasets generated during and analysed during the current study are not publicly available but are available from the corresponding author on reasonable request. Please email the author to get data and material.

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Author notes

  1. Xinze Liu and Yubo Zhang contributed equally to this work.

Authors and Affiliations

  1. CAS Key Laboratory of Behavioural Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China

    Xinze Liu, Yuchen Wang, Weina Qu & Yan Ge

  2. Department of Psychology, University of Chinese Academy of Sciences, Beijing, China

    Xinze Liu, Yuchen Wang, Weina Qu & Yan Ge

  3. Beijing Huawei Digital Technologies Co., Ltd., Beijing, China

    Yubo Zhang

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  1. Xinze Liu
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  2. Yubo Zhang
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  4. Weina Qu
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  5. Yan Ge
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Contributions

Conceived and designed the experiments: YZ, WQ and YG. Performed the experiments: YW. Analyzed the data: XL and YW. Drafted the manuscript: XL and YG.

Corresponding author

Correspondence to Yan Ge.

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Liu, X., Zhang, Y., Wang, Y. et al. The development of a smartphone animation fluency evaluation scale based on qualitative and quantitative research. Curr Psychol 42, 31987–31997 (2023). https://doi.org/10.1007/s12144-022-04198-1

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