Current Psychology

, Volume 28, Issue 1, pp 45–54

Sunk Cost and Commitment to Dates Arranged Online


DOI: 10.1007/s12144-009-9042-5

Cite this article as:
Coleman, M.D. Curr Psychol (2009) 28: 45. doi:10.1007/s12144-009-9042-5


The influence of prior, irretrievable, investment (sunk cost) on commitment to a date arranged online was investigated. Participants were recruited from an undergraduate population. There were 145 participants (86 female) with a mean age of 19.42 years. Participants took part in a computer simulation of the process of arranging a date online. Participants invested one of five amounts of sunk cost into this process. Participants were then presented with the choice of attending the date arranged online or attending a (superior) blind date. Participants chose how much time that they wanted to commit to the (inferior) date arranged online. Results revealed a significant sunk cost effect (p = 0.003). The implications of the sunk cost effect having an influence over human relationships are discussed.


Sunk cost Relationships Dating 

Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  1. 1.Psychology DepartmentNorth Dakota State UniversityFargoUSA

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