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Loading mobile phones in a multi-option society

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In addition to his academic activities, he is involved in a number of other educational and consultancy organizations. His most recent publications include The Multi-option Society (Die Multioptionsgesellschaft, 1994) and Ego Hunt—In the Century of Independence (Ich-Jagd—Im Unabhängigkeitsjahrhundert, 1999).

he is Project Manager at the Institute for Media and Communications Management, University of St. Gallen, Switzerland. His latest research focused on tendencies and prospects within the mobile media culture. He is founder of, a research-based consultancy specialising in understanding social and cultural processes. Current interests include poststructuralist theory, semiotics and cultural theory.

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Gross, P., Bertschi, S. Loading mobile phones in a multi-option society. Know Techn Pol 19, 72–79 (2006).

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  • Mobile Phone
  • Mobile Communication
  • Secondary Function
  • Fashion Brand
  • Editorial Introduction