Sexuality & Culture

, Volume 19, Issue 4, pp 637–658 | Cite as

“Dude, Where’s Your Face?” Self-Presentation, Self-Description, and Partner Preferences on a Social Networking Application for Men Who Have Sex with Men: A Content Analysis

  • Brandon MillerEmail author
Original Paper


The current study examined the social networking profiles of men who have sex with men on the popular application Jack’d in order to survey how they self-present, as well as how they describe their partner preferences. Using online disinhibition as a theoretical framework, emphasis was on how men frame their own and others’ masculinity/femininity, age, race, and body type or fitness level. Results indicated that men tended to privilege masculinity, to visually present themselves semi-clothed, and to mention fitness or bodies in the text of their profile. Analysis also revealed that more than 1 in 5 men used a face-absent main profile photo. Significant differences were found based upon the race and weight of profile users.


Social networking Men who have sex with men Self-presentation Partner selection Online dating Online disinhibition 


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.University of MissouriColumbiaUSA

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