Black Mega-Churches in the Internet Age: Exploring Theological Teachings and Social Outreach Efforts

  • Pamela P. MartinEmail author
  • Tuere A. Bowles
  • LaTrese Adkins
  • Monica T. Leach


The research on Black mega-churches has been limited at best. To date, little is known about theological teachings of Black mega-churches. Other primary characteristics of Black mega-churches are even less understood, e.g., how these institutions promote their theological teachings online. Consequently, in this study, Black mega-church websites constitute a data source for examining links between theological teachings and community needs. Specifically, this qualitative study of Internet-mediated research examines the websites of 12 Black mega-churches via content analyses of sermons and information regarding various outreach programs found on their web pages. Results indicate four broad theological themes: honoring the Holy Spirit, heavenly minded, Biblical principles, and social legacy. The findings reveal that these themes were related to the social outreach efforts of the 12 Black mega-churches. Research implications for future studies of Black mega-churches are discussed.


African Americans Mega-churches Theology Social outreach efforts 


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Copyright information

© Springer Science + Business Media, LLC 2011

Authors and Affiliations

  • Pamela P. Martin
    • 1
    Email author
  • Tuere A. Bowles
    • 2
  • LaTrese Adkins
    • 3
  • Monica T. Leach
    • 4
  1. 1.Department of PsychologyNorth Carolina State UniversityRaleighUSA
  2. 2.Leadership, Policy and Adult and Higher EducationNorth Carolina State UniversityRaleighUSA
  3. 3.Beloved Community Consulting GroupDallasUSA
  4. 4.Social WorkNorth Carolina State UniversityRaleighUSA

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