Evangelical-Christian publishing: Where it’s been and where it’s going

Abstract

For all of its apparent success, evangelical-Christian publishing has gone largely unnoticed by the book-publishing world and now finds itself confronted by several challenges. This article provides an overview of the development of evangelical-Christian Moody helped in its launch, and of changes in the way Christian books are distributed. While these changes intersect those in general bookselling, they are also unique in several ways.