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Drivers of Organizational Agility in German Book Publishing Houses

Abstract

The general goal of this research is to define the fields in which book publishing houses need to cope with dynamic environments and may therefore profit from the development of organizational agility (OA). This paper presents the results of an empirical study conducted with eleven German trade and professional publishers from January to May 2019 using a theoretically derived framework of drivers of OA. The considered dimensions were (1) market and (2) consumers, (3) competition, (4) authors, (5) technology, (6) social factors and (7) retailers. From the results one can conclude that resources and structures contributing to greater organizational agility (OA) should be built up in the areas of consumer needs and technology competence, whereas trade customers and employee needs are no major drivers of agility needs.

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Correspondence to Ina Fuchshuber.

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Fuchshuber, I. Drivers of Organizational Agility in German Book Publishing Houses. Pub Res Q 38, 81–94 (2022). https://doi.org/10.1007/s12109-021-09850-5

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  • DOI: https://doi.org/10.1007/s12109-021-09850-5

Keywords

  • Organizational agility
  • Book publishing
  • Agility drivers