Publishing Research Quarterly

, Volume 33, Issue 3, pp 268–282 | Cite as

God is Love: The Christian Romance Market

  • John Markert


Christian publishers have long produced romance novels, but the production of these slim books of love have not been a significant part of their overall output. This started to change in the 1980s in response to the increased sensuality found in secular romance novels. The Christian romance has undergone even more of a resurgence at the outset of the new millennium for the same reason: secular romances have notched up the sensuality of their romances today and Christian houses have responded to their constituents who tire of the sexual slant of these secular novels. Indeed, the strength of the Christian market has not gone unnoticed by mainstream houses and numerous secular houses, notably Harlequin, are today producing Christian-themed romances. The secular Christian message is somewhat attenuated, however, which helps explain the continued popularity of those romances produced by Christian publishers.


Amish romances Christian publishing Christian romance novels Market niche Romance publishing industry Sensual romances Prairie romances 


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Copyright information

© Springer Science+Business Media, LLC 2017

Authors and Affiliations

  1. 1.Department of SociologyCumberlnad UniversityLebanonUSA

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