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Brazil: Has the Country of the Future Become the Country of the Present for Book Publishing?

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Abstract

This article analyses the growth of the Brazilian book market in the decade from 2004 to 2013 and compares it to Brazil’s GNP growth. It also studies the recent developments of three factors that should contribute to the performance of the Brazilian book industry: the growth of the middle class, the decrease of functional illiteracy and the higher number of college institutions and college students in the country. This article shows that despite these factors, the Brazilian book industry is underperforming and not living up to its potential.

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Notes

  1. A deep study of the Brazilian middle class growth was conducted by the economist Marcelo Neri at Fundação Getulio Vargas, in São Paulo. The book A Nova Classe Média (Saraiva, São Paulo, 2009) is a good summary of his findings.

References

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Authors and Affiliations

  1. Rua Fidalga, 471, cj 3, São Paulo, SP, 05432-070, Brazil

    Carlo Carrenho

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  1. Carlo Carrenho
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Correspondence to Carlo Carrenho.

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Carrenho, C. Brazil: Has the Country of the Future Become the Country of the Present for Book Publishing?. Pub Res Q 31, 54–63 (2015). https://doi.org/10.1007/s12109-015-9398-3

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  • DOI: https://doi.org/10.1007/s12109-015-9398-3

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