I’d Like to Buy the World a Coke: One Culture Via Apps and Global Advertising

Abstract

Global cultures are merging into one culture. What has been a difference in cultures that has existed for several millennia may be gone by the end of this century, possibly much sooner. Okay, you might be thinking, how? Ah, there’s the rub! For in order that multiple cultures will disappear, languages must merge, religions must disappear, governments must change, and all the other elements that constitute unique cultures must melt together into a singular pull-down menu bar or an easily updated app-driven hand-held (if not much smaller) device. So much of that is already happening that it is hard to claim much insight with much certainty. This article seeks to examine the roles of each—culture, applications, and advertising—in the change in the way we, as individuals, shift our own societies, our own communication. Yes, that’s a lot to cover in these few pages. Let’s consider this as adding to the multitude of researchers struggling with might be best described as a start in the conversation.