Publishing Research Quarterly

, Volume 28, Issue 4, pp 273–284

The Challenge of E-Book Growth in International Markets

Article

Abstract

This extract from a thesis for Pace University’s M.S. Publishing Program examines the challenges key international markets and emerging international markets face as they try to grow their respective e-book markets. Particular challenges discussed are the availability of digital content and affordability of e-reading devices and yet despite these challenges, international publishers are optimistic that an e-book boom will occur in the next few years that will mirror the success of the US e-book market.

Keywords

Digital publishing E-books E-readers Global publishing International publishing Tablets 

References

  1. 1.
    Amazon France’s home page. http://www.amazon.fr/. Accessed September 15, 2012.
  2. 2.
    Amazon Germany’s home page. http://www.amazon.de/. Accessed June 11, 2012.
  3. 3.
    Amazon Italy’s home page. http://www.amazon.it/. Accessed June 11, 2012.
  4. 4.
    Amazon’s kindle online store. http://www.amazon.com/gp/product/B0051QVESA/ref=sv_kstore_0. Accessed June 11, 2012.
  5. 5.
    Amazon Spain’s home page. http://www.amazon.es/. Accessed June 11, 2012.
  6. 6.
    Apple’s iPad comparison page http://www.apple.com/ipad/compare/. Accessed September 15, 2012.
  7. 7.
    Barnes and Noble’s nook page. http://www.barnesandnoble.com/u/Compare-NOOKs/379003181. Accessed May 29, 2012.
  8. 8.
    Book industry study group, Inc. and the Association of American Publishers, Book Stats. August 2011. http://www.bisg.org/publications/product.php?p=24.
  9. 9.
    Campassi R. Amazon one step closer to Brazilian e-book launch, Publishing Perspectives, January 15, 2012. http://publishingperspectives.com/2012/01/amazon-one-step-closer-to-brazilian-e-book-launch/.
  10. 10.
    Amazon to offer cut price kindle in Brazil, Publishing Perspectives, February 24, 2012, http://publishingperspectives.com/2012/02/amazon-to-offer-cut-price-kindle-in-brazil/.
  11. 11.
    Brazilian media group Abril’s Iba e-bookstore goes live, Publishing Perspectives, March 15, 2012, http://publishingperspectives.com/2012/03/brazilian-media-group-abrils-iba-e-bookstore-goes-live/.
  12. 12.
    Campbell L. Amazon launches India e-commerce site, The Bookseller, February 2, 2012, http://www.thebookseller.com/news/amazon-launches-india-e-commerce-site.html.
  13. 13.
    Carrenho, C. Brazil’s DLD e-book distribution platform opens for business, Publishing Perspectives, April 4, 2011, http://publishingperspectives.com/2011/04/brazil-ebook-distribution-platform/.
  14. 14.
    Casassus B. Fnacbook one of two readers unveiled in France, The Bookseller, October 22, 2010, http://www.thebookseller.com/news/fnacbook-one-two-new-readers-unveiled-france.html.
  15. 15.
    Chen S. High-street retailer suning to launch online bookstore this month, tech In: Asia, October 18, 2011, http://www.techinasia.com/suning-online-bookstore-b2c/.
  16. 16.
    Critchley A. Booksellers, multinationals battle over Spain’s e-book buyers, Publishing Perspectives, December 5, 2011, multinationals-battle-over-spains-e-book-buyers/.Google Scholar
  17. 17.
    Dauer S. Kobo arrives in Brazil by September, Tele Read, April 25, 2012, http://www.teleread.com/paul-biba/kobo-arrives-in-brazil-in-september-by-stella-dauer/.
  18. 18.
    Technology and e-books in Brazil, Futurebook, February 20, 2012, http://futurebook.net/content/technology-and-ebooks-brazil.
  19. 19.
    Fox Z. Amazon launches kindle store in India, Mashable, August 22, 2012, http://mashable.com/2012/08/22/amazon-kindle-india/.
  20. 20.
    Hannaford K. Google e-books available now in US with over 3 million titles to download, Gizmodo, December 6, 2010, http://gizmodo.com/5707148/google-ebooks-available-now-in-us-with-over-3-million-titles-to-download.
  21. 21.
    Hoffelder N. First look at the new thalia Oyo II e-reader, The digital reader, October 16, 2011, http://www.the-digital-reader.com/2011/10/16/first-look-at-the-new-thalia-oyo-ii-e-reader-2/#.UFVhgKPhcqh.
  22. 22.
    Fnac now taking pre-orders for kobo touch, Mediabistro, November 7, 2011, http://www.mediabistro.com/appnewser/fnac-now-taking-pre-orders-for-kobo-touch_b17471?red=en.
  23. 23.
    Mondadori to release italian language ebooks on the kindle, Mediabistro, July 27, 2011, http://www.mediabistro.com/ebooknewser/mondadori-to-release-italian-langauge-ebooks-on-the-kindle_b13923#.T2kWt27ietc.gmail.
  24. 24.
    House E. The e-reader market in china (and its unique business models), Publishing Perspectives, August 27, 2010, http://publishingperspectives.com/2010/08/the-ereader-market-in-china-and-its-unique-business-models/.
  25. 25.
    Infibeam’s Pi page. http://www.infibeam.com/Pi/Pi.html. accessed June 11, 2012.
  26. 26.
  27. 27.
    Johnson, H. India gets its first homegrown e-reader, Publishing Perspectives, August 19, 2010, http://publishingperspectives.com/2010/08/india-gets-its-first-homegrown-e-reader/.
  28. 28.
    Jones P. Kobo partners with French retailer Fnac, Future book, October 11, 2011, http://futurebook.net/content/kobo-partners-french-retailer-fnac.
  29. 29.
    Le Kindle est arrive, Futurebook, October 7, 2011, http://futurebook.net/content/le-kindle-est-arriv%C3%A9.
  30. 30.
    Kalder D. Russian publishing steps into the digital future, Publishing Perspectives, May 30, 2012, http://publishingperspectives.com/2012/05/russian-publishing-steps-into-the-digital-future/.
  31. 31.
    Kulesz O. Digital publishing in developing countries, commissioned by the international alliance of independent publishers with the support of the prince claus foundation, February 2011, http://alliance-lab.org/etude/?lang=en.
  32. 32.
    Mallya V. The digital haystack: where are India’s digital publishing programs?, Publishing Perspectives, June 24, 2011, http://publishingperspectives.com/2011/06/where-are-india%E2%80%99s-digital-publishing-programs/.
  33. 33.
    Millward S, Penn O. China’s Dangdang does an Amazon with e-books, apps, e-reader, paid content, December 8, 2011, http://paidcontent.org/article/419-chinas-dangdang-does-an-amazon-with-e-books-apps-e-reader/.
  34. 34.
    Moren, D. iPad prices around the world, a comprehensive look, Macworld, May 10, 2010, http://www.macworld.com/article/1151143/ipad_prices_international.html.
  35. 35.
    Mutter A. Kobo, Amazon unveil 7 e-readers & tablets hours apart, Publishing Perspectives, September 7, 2012, http://publishingperspectives.com/2012/09/kobo-amazon-unveil-7-e-readers-tablets-hours-apart/.
  36. 36.
    Nawotka E. “E-Italia: three new e-book platforms to compete for Italian readers,” Publishing Perspectives, October 7, 2010, http://publishingperspectives.com/2010/10/e-italia-three-new-e-book-platforms-to-compete-for-italian-readers/.
  37. 37.
    O’Leary S. E-book publishing in Germany profitable for ‘a small minority, Publishing Perspectives, July 11, 2012, http://publishingperspectives.com/2012/07/e-book-market-in-germany-profitable-for-a-small-minority/.
  38. 38.
    Some European publishers embrace iPad, but adoption still slow, Publishing Perspectives, June 23, 2010, http://publishingperspectives.com/2010/06/some-european-publishers-embrace-ipad-but-adoption-still-slow/.
  39. 39.
    Sprechen Sie Kobo?, Publishing Perspectives, July 15, 2011, http://publishingperspectives.com/2011/07/sprechen-sie-kobo/.
  40. 40.
    Pearson, Penguin and founder Apabi sign e-book agreement in China, news release, April 21, 2009, http://www.pearson.com/about-us/consumer-publishing/announcements/?i=109.
  41. 41.
    Pogue D. New iPad: a polishing of the old, The New York Times, March 14, 2012, http://www.nytimes.com/2012/03/15/technology/personaltech/the-new-ipad-is-much-the-same-only-better.html?pagewanted=all.
  42. 42.
    PR Newswire. “Libri.de increases its eBook range by 220,000 international titles to a total of 450,000 ebooks,” news release, June 30, 2011, http://www.prnewswire.co.uk/cgi/news/release?id=326096.
  43. 43.
    Publish News Brazil, kobo hires ex-xeriph exec as Brazilian Publisher Relations Manager,” September 12, 2012, http://publishnewsbrazil.com/2012/09/kobo-hires-ex-xeriph-exec-as-brazilan-publisher-relations-manager/.
  44. 44.
    Rochester S. “Digital Sprezzatura: EDITECH offers Italians strategies, advice on e-publishing,” Publishing Perspectives, June 10, 2011, http://publishingperspectives.com/2011/06/editech-italian-strategies-e-publishing/.
  45. 45.
    Rodrigues MF. Brazil’s e-book market one year on: still crawling, Publishing Perspectives, January 25, 2011, http://publishingperspectives.com/2011/01/brazils-ebook-market-still-crawling/.
  46. 46.
    Schulzki-Haddouti C. E-books go massmarket. Uber-blick, 2011. http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2011/ueberblick_-_second_issue_26174.pdf.
  47. 47.
    Snaije O. France’s Fnac introduces FnacBook, e-reader war heats up, Publishing Perspectives, October 21, 2010, http://publishingperspectives.com/2010/10/frances-fnac-introduces-fnacbook-e-reader-war-heats-up/.
  48. 48.
    Stone B. Russia’s Amazon.com makes deal to expand, Business Week, September 15, 2011, http://www.businessweek.com/magazine/russias-amazoncom-makes-deal-to-expand-09152011.html.
  49. 49.
  50. 50.
  51. 51.
    Taub EA. Color comes to E ink screens, The New York Times, November 7, 2010, http://www.nytimes.com/2010/11/08/technology/08ink.html?_r=1.
  52. 52.
    Telecom Italia. Telecom Italia: biblet store changes its name and is now called Cubolibri, 23 23 thousand ebook titles are available in the catalogue, press release, May 11, 2012, http://www.telecomitalia.com/tit/en/archivio/media/note-stampa/market/2012/05-11.html.
  53. 53.
    Teixeira SI. Amazon VP on Brazil, Portuguese as a global opportunity, Publish News Brazil, August 16, 2012, http://publishnewsbrazil.com/2012/08/amazon-vp-on-brazil-portuguese-as-a-global-opportunity/.
  54. 54.
    Thomson R. Graphic of the day: apple iPad2 prices around the world, the knowledge effect (blog), Thomson Reuters, April 1, 2011, http://blog.thomsonreuters.com/index.php/graphic-of-the-day-apple-ipad-2-prices-around-the-world/.
  55. 55.
    Vasquez JA, Javier C. eds. Casa del Libro: a front runner in race for Spain’s digital readers, Publishing Perspectives, December 15, 2011, http://publishingperspectives.com/2011/12/casa-del-libro-front-runner-race-for-spains-digital-readers/.
  56. 56.
    Wikert J. It’s time for a unified ebook format and the end of DRM, O’Reilly Radar, February 9, 2012, http://radar.oreilly.com/2012/02/unified-ebook-format-end-drm.html.
  57. 57.
    Wilkins A. E-book explosion outside US at least three years away, Publishing Perspectives, October 10, 2011, http://publishingperspectives.com/2011/10/ebook-explosion-outside-us-at-least-three-years-away/.
  58. 58.
    Williams C. Kindle store launched in Spain and Italy, The Bookseller, December 1, 2011, http://www.thebookseller.com/news/kindle-store-launched-spain-and-italy.html.
  59. 59.
    Winning A. Commuting and content driving e-book growth, The Moscow Times, March 12, 2012, http://www.themoscowtimes.com/business/article/commuting-and-content-driving-e-book-growth/454440.html.
  60. 60.
    Winter C. The story behind germany’s scant e-book sales, Bloomberg, April 19, 2012, http://www.businessweek.com/articles/2012-04-19/the-story-behind-germanys-scant-ebook-sales.
  61. 61.
    Wischenbart R. O’Reilly Media Inc., The global ebook market: current conditions & future projections, with additional research by Sabine Kaldonek, October 10, 2011, http://www.publishersweekly.com/pw/by-topic/international/Frankfurt-Book-Fair/article/49021-the-global-ebook-market-current-conditions–future-projections.html.
  62. 62.
  63. 63.
    Yuan G. Online retailers go head to head, China Daily, March 12, 2012, http://usa.chinadaily.com.cn/business/2012-03/12/content_14810715.htm.

Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.Chronicle BooksSan FranciscoUSA

Personalised recommendations