Book publishers now have more products to keep track of than ever before: books, eBooks, apps, online products, and the list goes on. Traditionally publishers have used the ISBN to track products in the supply chain. But with as many as 24 ISBNs now associated with a bestselling title, the publishing industry looks to a new identifier, the International Standard Text Code (ISTC), to keep ISBNs in check. In a sea of data, will the ISTC help keep publishers afloat, or weigh them down?
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Harrison, M.H. The International Standard Text Code: Call to Action, or Distraction?. Pub Res Q 28, 204–217 (2012). https://doi.org/10.1007/s12109-012-9286-z
- Data management
- Online products
- Publishing supply chain