A Review of the Brazilian Book Market

Abstract

Brazil is a huge country with at least 100 million readers with a total population of 200 million. Is this a good number for you? The article describes the developments of the Brazilian book market and publishing industry. Sales in 2009 were an estimated $2.5 billion for more than 228 million copies of books sold. But a country this big, as it is almost 50% of entire South America, confronts several major challenges including a real lack of bookstores. But one of the channels that is growing every year are the door-to-door sales, it has grown from 5% of all sales in 2006 to 17% in 2009. In a country this big, the digital or eBooks may also be a very good strategy to get to more readers, but it is still a small market in Brazil. The interesting news is that publishers are working on it and looking for solutions and ways to act on this new area of digital and online publishing.