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Publishing in China and India: Opportunities and Challenges

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Abstract

With the rapid growth in the Chinese and Indian economies, the opportunities for publishers have dramatically expanded. The paper discusses the regulatory, political, economic and cultural factors to be considered in entering these markets. Finally, the paper discusses three key tradeoffs to be considered in these markets: standardization/localization, volume/margin and the relative importance of digital/paper publications.

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Authors and Affiliations

  1. China India Consumer Insights Program, Yale School of Management, 135 Prospect Street, New Haven, CT, 06520-8200, USA

    K. Sudhir

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  1. K. Sudhir
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Correspondence to K. Sudhir.

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Sudhir, K. Publishing in China and India: Opportunities and Challenges. Pub Res Q 26, 255–265 (2010). https://doi.org/10.1007/s12109-010-9188-x

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  • DOI: https://doi.org/10.1007/s12109-010-9188-x

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